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Course Content
Introduction to Marketing
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What is Marketing?
Market Research and Segmentation
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Target Market Identification
Customer Personas
STP Framework: Segmentation, Targeting, Positioning
Branding and Product Strategy
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Building a Brand Identity
Brand Positioning
Product Life Cycle
Sales Essentials
Introduction to Sales
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Types of Sales: Inside vs Outside Sales
Sales Funnel and Buyer’s Journey
Prospecting & Lead Qualification
Sales Process & Techniques
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The 7-Step Sales Process
SPIN & Consultative Selling
Handling Objections & Closing Techniques
Sales & Marketing
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